about us

It’s All About Heart.

As an international award-winning bilingual full-service marketing and creative agency, we have everything under one roof. We are a team of passionate professionals who specialize in helping clients get from where they are to where they want to be. From startups and local campaigns to national activations and collaborations with major brands – we’re here to help you push the limits of what’s possible.


Meet the BrainWorkers

A neurodivergent team of 20+ marketing,
communications, creative, hospitality and
experiential professionals from 6 cultures around the world.

Brad Leblanc


Brad Leblanc – Co-Founder

Brad is a serial entrepreneur who has received many awards for business management, entrepreneurship, marketing, public speaking, and leadership. He has been featured on the covers of business magazines, newspapers, on television, and throughout social media. Dedicated to helping people, companies and organizations succeed on a global scale through disruptive thinking, he is driven by the goal of helping create an entrepreneurial world filled with positivity, innovative ideas, and genuine inspiration.

Always asking the right questions to learn what really makes clients tick and elaborate discerning strategies to best help them succeed, he believes in transformation through creativity.

We rise by moving mountains.” – Unknown

Harrison Burton

Vice President, Video

Harrison Burton – Vice President, Video

Harrison doesn’t believe in doing anything half- measure — when he’s in, he’s in 100%.
What started as a childhood hobby of taking photos of his biggest catch every fishing season evolved into a lifelong fascination with the moving image. After spending several years obsessing over perfecting his still photography, his interest in movies led him to expand his horizons into the realm of video. Harrison graduated from Nova Scotia Community College where he earned his diploma in photography, business, and design. After moving to Calgary to further establish himself as a videographer, he founded Glass Stone Cinema in 2014 and has spent his career creating high-quality, creatively diverse, and emotionally authentic videos and films across Canada. In his decade as a videographer, he has filmed over 300 weddings and has been involved in commercial campaigns both national and local, including his work with The Nature Conservancy of Canada and Big Brothers Big Sisters.

Experience is the teacher of all things.” – Julius Caesar

Kathryn Basham

Vice President, Creative & Strategy

Kathryn Basham – Vice President, Creative & Strategy

Hailing from Louisville, Kentucky, Kathryn adds a bit of Southern charm to everything she does. She obtained her MBA from Université de Moncton in Marketing, has an undergraduate degree in creative writing, and is a Certified Associate in Project Management as well as a certified training practitioner from CSTD.

Armed with a whip-smart analytical mind, Kathryn runs the show at BrainWorks, has over a decade of management experience, and contributes a diverse skill-set that includes training, writing, research, analysis, graphic design, photography, and image editing. Kathryn believes that people think in images and retain visually-presented information far better than when it is provided verbally, a philosophy that continuously informs her design and approach.

Curiosity, especially intellectual inquisitiveness, is what separates the truly alive from those who are merely going through the motions.” – Tom Robbins

Claude D’Souza

Vice President, Strategy & Transformation

Claude D’Souza – Vice President, Strategy & Transformation

From AirWorks to BrainWorks. With more than 20 years in the aviation industry and as many years of experience in business, Claude brings an efficiency flair and a willingness to enhance every project he tackles. Tasked with overseeing the agency’s operations and processes, “the boss’’ was once a client of BrainWorks. Now on the other side, his operational acumen is a guiding force that allows every team member to maximize our clients’ investments with every deliverable brought to them.

Wen Sze Foo

Director Of Project Management & Performance

Wen Sze Foo – Director, Project Management + Performance

With 20 years of experience in communications, marketing and events, Wen brings an unparalleled passion for delivering excellence. She is calm yet dedicated to the task at hand which has helped her execute multiple projects across different locations including London, Melbourne and Hong Kong. She came to Canada after spending some time overseas managing global teams that worked on complex issues and boasting some of the most varied clientele there are.

An avid traveller, she believes that travel opens one’s mind to new experiences, new cuisines and new ways of thinking that challenge us to think beyond our little pre-conditioned boxes. She is also a keen advocate of appreciating the small things in life.

Life can only be understood backwards, but it must be lived forwards.” – Soren Kierkegaard

Tonia Sherrard

Finance & Administration Director


Tonia Sherrard – Finance & Administration Director

Tonia has joined the ranks of BrainWorks with an incomparable can-do attitude and unparalleled attention to detail. Thanks to her vast experience in everything administration and accounting, she’s been able to put processes in place that allow for efficiency and flexibility. Having worked for one of the world’s largest banking security companies, she also brings a set of skills that most wouldn’t expect from a finance person. She can build almost anything, organize any room in record time, and has a special ability to find the good in everything.

Everything happens for a reason.” – Unknown


Business + Creative Development

Danny Bazin – Business + Creative Development

Danny is extremely good at many things, the main one being developing a brand’s identity through messaging, storytelling, campaigns, and cleverness. Ask him about social media, copywriting, content adaptation, or the mythos of Lana Del Rey – the answer is always passionate and knowledgeable.

In his role, Danny is also in charge of leading strategy sessions, client relations, foundational project management, and concept development. At this point, one may ask ‘’what doesn’t he do?’’ Well, it’s quite simple really: he doesn’t ‘’do’’ conventional or expected, nor does he participate in sports.

A firm believer in the integrated lifestyle, he’s always only an email away.

t: 506.854.1177 c: 506.232.5584

If you were curious, I am very, very happy. Happiness is the ultimate goal, and so I did that for myself.” – Lana Del Rey


Videographer & Editor

Pierre Cormier – Videographer / Lead Editor
Pierre belongs to that rare breed that possesses both the spirit of an artist and the hustle of an entrepreneur. A graduate of the Digital Filmmaking program at the Centre for Arts and Technology in Fredericton, where he developed an aptitude for Cinematography and Editing, he leveraged his skills into starting his own production company, Acadia Bore Productions, in 2016. Since then, he’s been hard at work building his portfolio and honing his skills with corporate work and passion projects.

A day without laughter is a day wasted.” – Charlie Chaplin

Hunter Kirkpatrick

Video Editor & Animator

Hunter Kirkpatrick – Video Editor & Animator

Hunter studied graphic design in order to enter the agency world and get to do his true passion: video editing and storytelling montage. A proud Riverview-born ambassador, he is passionate about people, their stories, and about the best way to capture the essence of a moment – whatever way that may be.

When not at work, Hunter likes to Explore NB and create new memories out and about.

If you’re doing what everyone else is doing, you’re doing it wrong.” – Casey Neistat

Abdhi De

Graphic Designer

Abdhi De – Graphic Designer

Originally from India, Abdhi came to Canada in September of 2022 and joined the BrainWorks team in November of the same year. With almost a decade of experience in graphic design, she uses minimalistic techniques to convey clear and powerful messages. Obtaining a degree in multimedia, her love of visual communication, which she fostered since the age of 10, has led her to work for some big names in the agency world as well as a freelancer.

When not working on visual storytelling, Abdhi is an avid foodie and a fitness enthusiast. She’s also the proud mama of a brand new husky puppy.

Leave every place you go, everything you touch, a little better for your having been there.” – Julie Andrews

Ethan Pham

Lead Web &
Digital Programmer


Ethan Pham – Lead Web & Digital Programmer

Originally from Nha Trang city in Vietnam, Ethan came to BrainWorks like all good things arrive in life: unexpectedly and full of positivity. Possessing an exemplary work ethic and over 10 years of experience with PHP, MySQL, CSS, HTML and Javascript, Ethan is a quiet force on the BrainWorks team.

When people have a vision for their online presence, they can count on him to translate it into code and offer enhancements to maximize the impact of what he’s building. When not at work, he likes to play video games and poker and keep it touch with the Manchester United soccer club of which he’s a huge fan.

Google is not a synonym for research.” – Dan Brown, The Lost Symbol

Vicki Weaver

Production & Events Coordinator


Vicki Weaver – Production & Events Coordinator

Vicki graduated with a Bachelor of Recreation Management from Acadia in 2000. After realizing that she wouldn’t be a professional ski bum for the rest of her life, Vicki worked in the recreation field for over 20 years – planning events, programming activities, volunteer coordination, working with youth, inspecting playgrounds, and running grant programs.

Vicki has found her way back home to the Moncton area after trying a number of other places – she has lived in Finland, Nova Scotia, Scotland, Saskatchewan, Alberta, and Georgia USA…and in the end she learned that she is a true Maritimer at heart and that she is exactly where she wants to be.
Vicki is an advocate for play, wellness, and accessibility. She has a passion for travel, she is a hard and loyal worker, and above all else, she is a mom.

If I cannot do great things, I can do small things in a great way.” – Martin Luther King Jr.

Till Scheffczyk

Operations &
Special Events

Till Scheffczyk – Operations & Special Events

Till is the most resourceful member of our team. You can count on him to build or find just about anything. Prior to joining Brainworks, Till worked in the hospitality industry, even being nationally recognized by the franchisor for his guest satisfaction in the two highest award categories.
Originally from Germany, he came to New Brunswick as part of a student exchange program and fell in love with the Maritimes. He embodies the maritime spirit and mentality. If not at work, you can find him building something, biking, or enjoying a number of outdoor activities.

Life isn’t about waiting for the storm to pass. It’s about learning how to dance in the rain.” – Vivian Greene

Paul Boomhower

Director of
Client Happiness

Paul Boomhower – Director of Client Happiness

Paul is the real deal. Known to turn around struggling operations and drive growth through effective hiring, training, and leadership, he has decades of experience in process improvement, office management, event support, and procurement. As our Director of Client Happiness, he’s all about going that extra mile to ensure those around him are delighted.

Prior to joining BrainWorks, Paul spent a decade in management for one of the largest coffee chains in the world, where he was brought in to help improve underperforming locations by training and empowering their teams. He is committed to developing new techniques and strategies that positively impact organizational culture.

When not delivering smiles, he can be found embarking on new culinary adventures or enjoying beautiful nature trails. He is also greatly involved in rescuing and fostering dogs in need.Originally from PEI, Paul is as authentic and hospitable as you can get.

Whether you think you can, or you think you can’t–you’re right.” – Henry Ford

Jason Gallant

Director Of Hospitality & Love For Local Ambassador

Jason Gallant – Director Of Hospitality & Love For Local Ambassador

Jason was born and raised in the small community of Grande-Digue. Now living in Moncton with his family, he is a proud father of 2 girls, Jovia and Jordan, and married to his lovely wife, Jessica. He has always had a passion for cooking and considers himself a “foodie”. Over the last 4 years, with his company Hub City Foodies, he has been promoting the amazing local restaurants, breweries and products of New Brunswick. You may know him from being Love For Local’s Electric Summer Social Tour ambassador in 2021, where he toured the province during the summer to meet the locals and discovered the amazing businesses found in each of the 104 municipalities of New Brunswick. This opportunity brought him to the BrainWorks team where he became Director of hospitality. Whenever you visit, rest assured that Jason has planned everything for your meeting to be the best you’ve ever had.

Context and memory play powerful roles in all the truly great meals in one’s life.” – Anthony Bourdain

Michael Dobson

Hospitality, Environment
& Events Crew

Michael Dobson – Hospitality, Environment & Events Crew

Mike is passionate about making ideas a reality. Starting with a foray in criminology, he finally chose the construction specialized services as a career path in order to embrace his natural ability to find solutions or to build them when they’re not available. A true people-person, Mike loves to volunteer his time and services, spending time in nature, and caring for his community.

Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.” – Rumi

Matt Trites

Hospitality, Environment
& Events Crew

Matt Trites – Hospitality, Environment & Events Crew

Matt has developed a unique eye for the built environment of creativity. Whether it is building an experience, décor, building a home, or building someone up – Matt knows that the craft of life is to hold on to your inner sense of discovery and never ignore a curiosity inkling. Strong off of 25+ years of experience in the hospitality and construction industry, you’ll see him assisting with activations, events, experiential initiatives, and more.

Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming, “Wow! What a ride!” – Hunter S. Thompson

Rachael De Boer

Hospitality, Environment
& Events Crew

Rachael De Boer – Hospitality, Environment & Events Crew

Rachael is a Jane of all trades and her extensive experience ranges from barbering and table games dealer to human services counselling and social media. An avid learner, Rachael brings with her over 15 years of experience in the hospitality industry. Always the first to lend a helping hand, you’ll see Rachael around assisting with event execution, planning of all sorts, campaign activations, and much, much more.

Knowing others is wisdom, knowing yourself is enlightenment.” – Lao Tzu

Kimberly Dobson

Hospitality, Environment
& Events Crew

Kimberly Dobson – Hospitality, Environment & Events Crew

Originally from Florida, Kim came for a visit in 1993 and loved the Maritimes so much that she became a resident. An accomplished seamstress, trained Registered Nurse, business owner, and botanical expert, Kim brings an array of experience to the team and makes sure things run smoothly in the background.

You are what you do..not what you say you will do.” – Unknown

Christian Landry

Hospitality, Environment
& Events Crew

Christian Landry – Hospitality, Environment & Events Crew

Born and raised in Edmundston, New Brunswick, Christian is a serial entrepreneur who cannot seem to stop working on his many endeavours. An accomplished audio-visual artist, a BBQ sauce maître d’, and a trained sommelier, his experience allows the team to expand beyond the unexpected. Whether someone needs to organize a building-wide projection or to light up the entire botanical garden of NB, Christian won’t be far and he won’t leave before you can say ‘’wow!’’

Surround yourself with people who believe in your dreams, encourage your ideas, support your ambitions, and bring out the best in you.” – Roy J Bennett

Jennifer Chiasson

Job Title

Jennifer Chiasson – Job Title

Few content here

Lorem lipsum” – Unknown

We embody our values through our work, our approach, and our vision for a better world. With our first decade behind us and our second off to a roaring start – here are our updated core values as of 2023.

Entrepreneurial spirit

Exponential Value

Awards & Recognition

Signature Services

Whether tasked with reinventing an established brand, creating a new one, or executing a scalable, sustainable campaign in various markets, we deliver inspiring results at every turn.

Through our integrated services, we aim to provide the support and guidance necessary to help our clients create meaningful and impactful marketing and communications assets that make a difference in the world.

Brand Vibrancy

Brand Vibrancy



The Scoop

The Scoop



The Excavation

The Excavation







Stand out. Break Through. Achieve. Grow.

Stand out. Break Through. Achieve. Grow.

Here to help empower you with creative that helps you get from where you are to where you want to be.

Through our integrated services, we aim to provide the support and guidance necessary to help our clients create meaningful and impactful marketing and communications assets that make a difference in the world.


The IMAGINATION Centre by BrainWorks

A one-of-a-kind creative oasis and collaboration space nestled in the heart of Downtown Moncton, on the east coast of Canada, opened in January after a total loss fire in the Spring of 2021.

Occupying the entirety of a 3-floor historic and bright space, the main area is highly modular and can be adapted for events, celebrations, press conferences, and other occasions. The office features over 6000 square feet of space, an expansive video and photo studio, and free parking for clients and guests. There is also an on-site cafe, bar, and culinary center, and wellness lounge for the delight of our clients, guests, team, and collaborators.

Private bookings are available by application.
  • Private meetings
  • Press conferences & announcements
  • Studio rentals
  • Team building
  • Private dining
  • Workshops & retreats
  • Training