Atlantic Ballet of Canada

Ballet By The Ocean

Immerse yourself in the scenic backdrop of one of New Brunswick’s most stunning natural habitats: the Atlantic Ocean.

Original choreography, inspired by and created especially for the location, performed on an outdoor stage and set on the beautiful southeast shores of New Brunswick.

The assignment

Only Atlantic Ballet of Canada would architect the perfect pandemic-response reinvention.

Completely revisiting the concept of performing arts as we know them, the acclaimed ballet company decided to enhance the experience and invite people to enjoy the original work outdoors, using the ocean as a backdrop, all the while tasting delicious culinary treats prepared by renowned chefs.

AN IMMERSIVE EXPERIENCE

From theatre to the stage of nature, our client trusted us with the elaboration of their event look, one that would scale well and sustain their success as they continue enhancing the beloved summer performance.

WE DELIVER INSPIRING RESULTS AT EVERY TURN.

Bold. Attention-grabbing. Scroll-stopping. We wanted to convey a true sense of grandeur to pay homage to the show.

Year


2021 – 2022

Client


Atlantic Ballet of Canada

What we did


Branding
Design
Video Production
Photography
Event Collaterals
Website Production

As such, we decided to capture the dancers in action and integrate the surrounding landscape into the promotional materials, thus creating an advertising experience that is pleasing to the eye and accessible to the consumer.
Tangible Results

Sold-out year after year, with fall encores 2 years in a row!

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