New Brunswick

Love For Local

What was born out of a sincere desire to support local businesses at the beginning of the Covid-19 pandemic has evolved into a movement of local support and empowerment.

The assignment

Born as a pandemic response to support local businesses during the original two-week shutdown of 2020, Love For Local has expanded to become a provincial promotional campaign of everything local.

In both official Languages. On 4 different platforms. Entirely free of charge for participating businesses.

FALL IN LOVE WITH NEW BRUNSWICK

The keyword being love, we wanted to instill a sense of familiarity in the look and feel, one that would take viewers back to the essence of the local economy: the love and pride of place.

A CREATIVE FORCE FOR GOOD.

From the start, it was also known that video, animation, and photography all needed to be accounted for. The results are seen through the multiple sub-campaign initiatives such as NB365, The Electric Social Tour, LocalFest, and more.

Year


2021 – Present 

Client


Love for Local

What we did


Branding
Design
Video Production
Photography
Event Management
Sponsorship Management
Vendor Management
Website Production

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