Chartered Professional Accountants of New Brunswick
Moving New Brunswick Forward
CPAs are broad-minded, forward-thinking professionals who undertake appropriate analysis, exercise good judgment, communicate effectively, and act to protect the public interest.
CPA New Brunswick members occupy various positions across the province and are all united under the same quality: the desire to make a difference for everyone through the work they do.
The assignment
Mandated in championing the professional development of its members, promoting the career among the future generation,
and offering support to employers and other business leaders, CPA New Brunswick came to BrainWorks at a time where an awareness campaign was much needed.
MOVING PROFESSIONALS FORWARD
CPAs are more than the traditional accounting and number-crunching professionals. They are also business partners whose expertise is relevant in all spheres of an organization or business.
THE POWER OF COLLABORATION MEETS CREATIVE EXCELLENCE.
How do we position real CPAs as the pivotal members of the organizations they serve?
Year
2021
Client
Chartered Professional Accountants of New Brunswick
What we did
Branding
Design
Video Production
Animation
How do we show that the CPA designation is a golden key to a plethora of professional opportunities? Tapping into the stories of members around the province, ‘’Moving New Brunswick Forward’’ was born, making good use of content development, video, animation, and photography.
Tangible Results
The demand for CPAs across the province has increased tremendously
The campaign proved to be a successful energizing tool among members
