UNI Financial Cooperation
Voilà!: Projects
that unite us
2020. A pandemic is stopping the world and we need to double our efforts on all fronts.
Some must adapt to survive, others must rethink their operations from the ground up. For UNI Financial Cooperation, 2020 has been a challenging year, but also one of community engagement and impact.
The assignment
All of the projects planned for the year had to be rethought, which led to ‘’VOILÀ! : Projects that unite us’’.
Asking all regions of New Brunswick to submit a project that would make an impact in their community, UNI then turned to its members and clients to select 5 grand prize winners, each of whom received $50,000 to carry out the submitted project.
GIVING BACK AND CREATING IMPACT.
DREAM. PLAN. EXECUTE. ACHIEVE. REPEAT.
The contest is meant to empower communities across the province. The brand and the entry mechanisms had to be reflective of community vibrancy, and every winner had to feel instantly celebrated.
Year
2020 – 2022
Client
UNI Financial Cooperation
What we did
Branding
Design
Video Production
Animation
Opting for a festive colour palette and a clear, bold title treatment, Voilà quickly became a much-anticipated yearly initiative for the New Brunswick financial cooperative.
Tangible Results
More than 100 entries were submitted and many members and clients voted. The reception of the contest was very positive. The project also continued for two more subsequent years.
